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Overview

Shopify is the platform that can help anyone put together an online store and start a successful business that can be managed from home. The website builder offers a plethora of tools and features to help the small entrepreneur and the big company at the same time. With a friendly interface that is easy to understand and administer, Shopify is the home for many online stores that sell various types of products all over the world.It’s an all-in-one solution where the business manager has all the necessary tools to develop and grow without tripping over routine activities that can be automated.

You will have access to a secure shopping cart that protects all the transactions performed through your site using a 256-bit SSL certificate. Also, various credit cards are accepted the minute you publish your shop.There are multiple options offered for payment so you don’t lose clients just because your store doesn’t accept more options. Also, the platform is very user-friendly in the administration side, allowing any non-technical user to create a fantastic site.

Template Selection

Shopify has its own Theme Store where you can browse over 100 professional themes created by renowned designers. It also offers a rich selection of free themes in case your budget doesn’t cover a premium template. If you don’t find anything that would suit your ideas and vision about your online store, Shopify offers you the help of its experts.

Still, you must be careful with this option because, according to the theme’s complexity and type of design you want, the final price can be a bit steep.All the themes presented in the Theme Store promote modern designs that accept advanced features and support 100% responsive designs. This way you won’t have to worry about losing mobile users as your customers.

Design Flexibility

Shopify offers a very easy to use and understand on-site customization editor. After purchase, each theme can be customized completely using one of the two options available. You can either edit the HTML/CSS files directly or, if you’re not a technical person, use the WYSIWYG editor that offers a preview of changes before publishing.

The theme editor also offers you the possibility to preview your site on three different screen sizes: desktop, tablet and phone. One thing that may be a bit of a problem is the language they use: Liquid. If you’re used to making more in-depth customizations you have to get acquainted with a new language.

e-Commerce Features

Shopify is an all-in-one platform that offers all the necessary tools a business manager would want. Besides the secured shopping cart, there are features like shipping details, stock updating, adding automatic taxes, and management tools that will make your life easier.

The one thing we didn’t like is the fact that moving your store from Shopify to another location can be a bit of a hassle. If you want to move, Shopify only offers you an export of your products in CSV format.

Responsiveness

All the themes included in the Shopify Theme Store are responsive and support crossbrowser compatibility. To offer complete support for responsive themes, the theme editor allows you to preview your store in various formats so you know how it looks like on different screens.

Shopify also has a module called Shopify Mobile that offers you access to the back panel interface directly from your phone. This way, no matter where you are, you are constantly connected to your online store.

SEO Optimization

SEO is extremely important for an online store and the Shopify team knows that. All the themes included in the their store support basic SEO practices like customizing titles, meta tags and customizing H1 headers. Also, each online store is equipped with an automatically generated sitemap.xml.The Marketing area of the Shopify platform is going to be extremely helpful in creating marketing strategies, email marketing campaigns, Facebook campaigns, and more.

Technical Support

The technical support team is available 24/7 and they are highly professional and dedicated to solving any problem that you might encounter. You can contact them directly using various channels or you can check out their collection of FAQ and other guidelines.

LiteBasicProUnlimited
1 year plan$9.00$29.00$79.00$179.00
Advertising credits
Analytics
Custom Domain
e-Commerce
Emails
Hosting
Mobile website
SEO
Social features
BandwidthUnlimitedUnlimitedUnlimitedUnlimited
Disk SpaceUnlimitedUnlimitedUnlimitedUnlimited

Pros

  • Well equipped app store

  • Responsive templates

  • Great customer support

Cons

  • A bit expensive

  • Difficult to export

Bottom Line

Shopify is a fantastic platform that supports both beginners and big companies and it is already the home of hundreds of online stores. It is a great service with great support and amazing features that allow you to improve the commerce process.

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